Identitate vizualaLogosStrategie de brand
Used as a starting point for the created identity, the Vega Hotels logo brings together the spirit of the two hotels, Vega and Faleza - part of the same consortium, and its representation expresses the spirit of these elegant buildings, positioned along the Danube in a privileged way. The navy blue colour - elegant and sober - emphasizes the connection of hotels with the old river, and the silver element points to the fluidity. This element also expresses the company's flexibility to adapt to the ever-changing needs of its customers. The slogan that accompanies the logo in the communication materials - Business, leisure & events - refers to the main services offered by the two hotels.