Most small food producers make a critical mistake: they create exceptional products but treat branding as an afterthought. They assume quality speaks for itself. It doesn’t.

This summer came with a creative challenge and a memorable product - Herbal Lion, a premium herbal liqueur crafted in Belgium, in search of a packaging design to convey its unique, powerful personality.

How to recognize a professional logo in 10 seconds. Vector vs. raster, the design process, timeline, and a logo that boosted sales by over 25%.

Learn how to collaborate with a logo designer effectively. Complete guide for entrepreneurs covering research, communication, and deliverables.

What attracts consumers to this type of packaging? Beer cans are easier to transport and consume in social contexts such as sporting events or concerts. Aluminum preserves the beer taste and aroma unaltered, and the liquid inside cools faster in the refrigerator.

AI-assisted design can impact brand identity by creating inconsistencies, printing errors, and visuals that don’t truly represent the target market.

You can reduce your packaging costs by choosing a simple design with fewer colors and a sustainable concept. An experienced designer can help you optimize label and packaging dimensions to avoid additional printing expenses.

A strong brand is more than just a beautiful logo — it’s a cohesive experience that builds trust and loyalty.