Startup Branding in Romania: What We Learned Building the GaranțiaTa Visual Identity
Who hasn't frantically searched through drawers and folders for a warranty, only to discover it expired a week ago? GaranțiaTa is the Romanian app designed to solve this universal frustration — a digital platform where users can save and organize their product warranties, with notifications before they expire.
Case Study: “La Petreuș” or How Authentic Design Powers Business Growth
Most small food producers make a critical mistake: they create exceptional products but treat branding as an afterthought. They assume quality speaks for itself. It doesn’t.
Cheap vs. Professional Logo Design: Why Investing in Visual Identity Can Save Your Business
How to recognize a professional logo in 10 seconds. Vector vs. raster, the design process, timeline, and a logo that boosted sales by over 25%.
How to Collaborate with a Logo Designer: The Complete Guide for Entrepreneurs
Learn how to collaborate with a logo designer effectively. Complete guide for entrepreneurs covering research, communication, and deliverables.
From Packaging to Experience: The Art of Beer Can Design
What attracts consumers to this type of packaging? Beer cans are easier to transport and consume in social contexts such as sporting events or concerts. Aluminum preserves the beer taste and aroma unaltered, and the liquid inside cools faster in the refrigerator.
Brand Identity: How AI Can Affect Visual Consistency
AI-assisted design can impact brand identity by creating inconsistencies, printing errors, and visuals that don’t truly represent the target market.
Complete Guide for Unified Online and Offline Branding
A strong brand is more than just a beautiful logo — it’s a cohesive experience that builds trust and loyalty.