Case Study: Premium Package Label Design
Summary
The Challenge – A Premium Brand in a Market Dominated by Jägermeister
When Sodiko, part of the Belgian group La Martiniquaise, approached us with the Herbal Lion project, they presented a formidable challenge: launching a new herbal liqueur on a market where Jagermeister commands consumer mindshare.
They came with an established brand identity - a powerful lion symbol and a premium color palette of green, gold, and dark tones.
- Their target: confident, adventurous consumers seeking bold flavors and authentic craftsmanship.
- The core philosophy: “No compromise in quality, no compromise in taste”.
Our mission was to design a label that would translate the brand vision into undeniable shelf impact.
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Succes Factors
Our strategic analyses identified three critical success factors.
- First, the label must capture attention from a distance through bold symbolism and powerful colors and lines.
- Second, the premium visual cues must be immediately apparent, communicating premium value at first glance.
- Third, the label quality must match the brand’s “no compromise” philosophy.
The Design Solution – How We Created Visual Impact and Differentiation
We focused on maximizing the impact of the lion symbol through strategic placement and visual treatment. The lion logo became the heart of the packaging design - a majestic, luminous focal point designed to catch light through the gold foiling finish and create visual movement on the shelf.
The visual architecture then operates on multiple levels.
- The bold format and modern font of “HERBAL LION” ensure brand recognition from a distance, cutting through visual noise.
- A more subtle presence, “LIQUEUR” balances and highlights the brand name, while simultaneously guiding the eyes towards other details on the label.
We maintained ingredient transparency with rhubarb, cinnamon, liquorice, juniper, berries, and ginseng clearly listed, appealing to modern consumers who value authenticity.
Technical details were displayed for regulatory compliance without disrupting design flow.
Premium Elements – Details That Turn Packaging into an Experience
The Herbal Lion label features metallic gold accents, fine debossing, and an all-over deep green finish, creating a striking, high-end look that resonates with premium spirit buyers. These premium finishes can double the labelțs production price and increase packaging costs, but are an essential investment when competing on quality and excellence.
In the premium spirits market, packaging perfection makes the difference between success and failure. Everything matters: colors that catch your eye from 3 meters away, details that delight when you hold the bottle, textures that communicate quality through touch.
Every element works together to transform a first impression into a purchase decision. Your next launch deserves packaging that dominates the shelf. Contact us to discuss how to maximize impact through premium design.