Absolute Aestetics has realized the importance of branding as an essential aspect of the communication strategy and, starting from a new logo, we have succeeded in shaping a modern visual identity that conveys professionalism, confidence and fits with the brand's objectives and values.
This includes business cards, presentation folders, recipes, letterheads and other communication materials. The colour palette reflects the tone and atmosphere of the aesthetic services, and in this case, light, pastel or neutral colours suggest sophistication and naturalness. We opted for elegant, easy-to-read fonts with clean, simple lines to add an element of sophistication to the visual identity.
The company provides specialist medical services in surgery and aesthetic medicine, so the brand has aligned itself with the values to be communicated to the public: professionalism, openness and quality medical services.
