Gurmet's visual identity included a simple and sophisticated logo that combines vegan elements with a gourmet touch. The logo includes a stylised illustration of a fork as part of the body text - a symbol that suggests the freshness and naturalness of the ingredients.
The colour palette is inspired by the natural and vibrant ingredients of vegan cuisine: shades of fresh green to communicate freshness, sophistication and quality. The elegant and clean fonts used suggest quality and attention to detail. We also opted for additional illustrations to add an artistic and personal element to the visual identity. These can be found on business cards, letterheads and presentation cards.
The visual identity was intended to convey a combination of elegance, freshness and commitment to the highest quality vegan food and we hope that in doing so, we have achieved all the requirements the company set out in the creative brief.
