For several years already, we have been working on the visual identity of a project that has long been a landmark in the landscape of the Galati community - the Galati Semimarathon. Annually, this event draws attention to the benefits of physical movement and - as the organizing team also states - offers Galatians (but not only) an outdoor event where the whole family can gather.
In this visual project, the logo was always the anchor from which to outline the visibility elements and, in addition to the graphic elements specific to the run, it also managed to incorporate some symbols relevant to the city of Galati. I opted for a round shape of the logo because this event is perceived as a link between local resources, organizations, projects and people. Blue tones and some specific graphic elements signal that it is an event taking place in a city near the Danube.
The rest of the materials, developed annually, include: promotional posters, specific social media elements, design of medals, t-shirts, banners, trophies, etc.
