The Violet Hill project began with the desire to visually capture the essence of a small family business built around lavender: natural beauty, delicacy, and authentic refinement. Every design decision was guided by the story behind the brand - a story of care, patience, and passion for handcrafted products.
The logo was created around the slogan “rai din ce ai” (“make paradise from what you have”), a message that celebrates simplicity, balance, and the joy of small, meaningful things. Its typography and structure convey harmony and sincerity, reflecting the way Violet Hill products are made — by hand and with heart.
Label and packaging design became a key element of the visual identity. We selected a color palette dominated by elegant shades of purple, complemented by fine lines and delicate graphic details inspired by the gentle shapes of lavender. The result is a cohesive, airy, and calming visual universe that highlights both the product and the emotion behind it.
To extend the brand’s presence into the digital space, we also created visual elements for social media, designed to convey the same relaxing and authentic atmosphere across all touchpoints.
Violet Hill’s identity is more than a collection of visual elements - it is a story told through color, form, and the unmistakable scent of lavender.
