When Bogdan Petreuș launched “La Petreuș” eight years ago in Galați, he understood something his competitors missed. In an industry dominated by mass production, additives and profit-driven shortcuts, authenticity isn’t just a differentiation - it’s a competitive weapon.
But authenticity in your products means nothing if your brand doesn’t communicate effectively.
That’s where Adquest came in.
Summary
The Product Was Exceptional. The Brand Needed to Match.
Bogdan isn’t your typical food entrepreneur. With experience at Romania’s largest meat producers, he saw firsthand how industrial efficiency has stripped traditional products of their soul.
So he built “La Petreuș” on a different principle: eliminate everything that doesn’t belong in authentic charcuterie. No water injection. No additives. No shortcuts.
At his first market test at a St. Andrew’s Day fair, 30 kilograms of homemade brawn sold out by noon. Customer demand, not marketing spin, validated his approach.
But here’s the challenge: premium products command premium prices. “La Petreuș” products cost 30 to 50% more than mass-market alternatives. You can’t charge that premium unless your brand communicates why you’re worth it.
Smart Brand Building Respects What Already Works
When Bogdan approached Adquest for vehicle branding, he already had a logo. The smart move wasn’t to discard it. As an agency, you have to understand someone’s attachment to their logo, especially if they’re already been using it for a while.
The existing logo had technical problems — three different colors, inconsistent typography, no professional files. But customers already recognized the icon. So we preserved what worked and refined everything else: larger text, integrated design, a cohesive color palette that functioned across materials.
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The refined identity needed to communicate traditional craftsmanship to modern consumers without appearing updated.
It needed to justify premium pricing through perceived quality, not pretension. And it needed to work as a system — from product labels to storefronts to delivery vehicles to employee uniforms.
All details matter. Using only one color added a premium feel, but also minimized costs when producing aprons and other branded materials. Smart brand building considers both perception and operations.
You might also want to read this:
- Cheap vs. Professional Logo Design: Why Investing in Visual Identity Can Save Your Business
- How to Collaborate with a Logo Designer: The Complete Guide for Entrepreneurs
Brand Systems Enable Growth
What started as vehicle branding evolved into comprehensive brand architecture: logo refinement, product label that tells the brand story, retail environment design, vehicle branding and communication toolkits ensuring consistency as the business scales.
The Results: When Brand Matches Product
Brand investments deliver measurable outcomes when executed correctly. Since implementing the comprehensive brand identity:
- La Petreus expanded from one location to two physical stores (Galati and Braila)
- Products now appear in major supermarkets across both cities
- Despite premium pricing 30-50% above market average, customer demand continues growing
The brand didn’t create the success - Bogdan’s uncompromising product quality did that. But the brand identity made that quality visible, credible, and worth paying for.