BioUniqiue is a local brand that manages, in a difficult period, to invest in its image and visually define its packaging range. As the team at BioUnique tells the story, the products were created out of the need to market 100% natural cosmetics, avoiding loading the skin with harsh chemicals, and the design of the labels we created reflects the naturalness, freshness and purity of the ingredients used.
We chose a colour palette inspired by nature, shades of green to represent plants, light and natural colours to add a sense of freshness. We integrated botanical elements such as leaves, flowers or branches to emphasise the natural character of the products, and placed them around the product name or in the corners of the label to enhance the aesthetics. We used simple, clean fonts to ensure easy readability with soft, natural lines.
