In partnership with the Romanian Sports Motor Federation (FRAS) and Alexandru Pițigoi, renowned rally champion, Ecologic 3R Ambalaje continues the "START Selective Collections!" campaign in 2024. This ambitious project aims to educate and inspire the public about the importance of selective collection of packaging waste, emphasizing environmental responsibility. Through events dedicated to motoring fans, the campaign addresses active and passionate young people who share values such as courage, dynamism and involvement, connecting passion for speed with care for a sustainable future.
The design of promotional materials plays a central role in communicating the values of this initiative. Inspired by the energy and speed specific to the automotive industry, the waves, signal flags and other visual materials respect the chromaticity of the brand, being modern and attractive. The dynamic graphics emphasize the harmony between sport and ecology, managing to capture the public's attention and convey a clear message: getting involved in protecting the environment is a necessary choice, regardless of your passions or field of activity.
