In the design of the "From my mother-in-law" labels we opted for a vintage style of classic elegance to emphasize the traditional and artisanal character, vibrant and fresh colours to highlight the diversity of the assortments, realistic illustrations of the fruits specific to each assortment of jam.
A well-structured section outlining the specific assortment and ingredients used is clearly marked, along with details of the origin of the fruit and the manufacturing process. We wanted the design to reflect the quality and diversity of the jam assortment, combining a stylish look with useful information for consumers.
